A more recent phenomenon is it’s appearance in contemporary design, the notion of performance is manifold. First, it is one of the default operational logics of the underlying field: design “performs” through both a constant flow of images and a punctuated schedule of international gatherings in a handful of cities across the continent including Milan, Eindhoven, Cologne, Paris, London, etc. These are ostensibly trade fairs intended to bridge between product designers and industrialists, collectors, and interior designers and architects; in an era of declining manufacture, however, such gatherings rise in significance as literal concentrations of spectators, crowds, and interacting bodies. As the prototype becomes more transparently a “MacGuffin” justifying the continuation of this ritual, as the proliferating image diminishes the need to see objects in the flesh, and as the cost of a plane ticket decreases in relation to the cost of a shipping crate, the role of performance acquires new significance as a strategic response by individual practitioners.
During the 2016 Salone del Mobile, the Royal Academy of Art The Hague and the Sandberg Instituut’s Dirty Art Department both staged exhibitions that put the focus on the performing bodies of students (and their MacGuffins), who inhabited and reacted to real spaces rather than standing beside objects on prefabricated display furniture. Parallel ideas of performance have also been explored at recent Dutch Design Weeks by graduates of the Design Academy Eindhoven. By manifesting a new form of participation in these annual events, current and recent students (as well as artists and other interlopers) manifest as liminal figures, exercising a certain degree of freedom amidst the traditional constraints of design as a linear flow from entrepreneur to designer to manufacturer to user. When a designer performs before or with a spectator, who is the creator and who is the user? Who is the tool and who is the material? These polemics reveal the designer-performer as an open-ended position that blurs, fragments, and upends prevailing hierarchies and expectations.
Design Performs in the Wormhole Between Milan and Rotterdam is a kind of investigative report on the recently concluded Salone del Mobile. Rather than disseminating perfected images of the newest product launches, this evening reflects on the event as a watershed moment in the rise of performance as a fundamental act of design. It invites __ designers to restage their work in the context of Het Nieuwe Instituut, as it transitions from the Temporary Fashion Museum to a multifaceted exhibition programme on the human body in the season of the Olympics, crowd control, and the quantified self. Between the designed bodies of the catwalk model and the competitive athlete, the self-designed body of the performer opens a space for experimentation within the volatile field of material things.
Each performing artist is also connected to an academy, either as a researcher, tutor or student: Foreign Objects, Natasha Taylor (KABK, The Hague) * Regarding David Philippine Hoegen (AKV St-Joost, Breda/ Den Bosch) * Fairuz Urok Shirhan (van Eyck, Maastricht) Treaties and gifts of shifting wills * Quinsy Gario (University of Utrecht) * DE_SIGN, by Gabriel Anne Maher (Design Academy, Eindhoven)
The evening will be hosted by Saskia van Stein (Bureau Europa), Guus Beumer and Tamar Shafrir (The New Institute)
Location: The New Institute, Rotterdam
Date: 20 May,19.00-21.30