Every six months, Bureau Europa dedicates an evening to a designer or architect who has put his or her mark on the cultural landscape of Maastricht. Following on previous editions, which have featured urban planner Jo Coenen, designer Maurice Mentjens, graphic design agency Zuiderlicht, architect Bas van der Pol, and landscape architects Lotte de Moor and Barry Kerckhoffs, this event’s invited guest is designer Boy Bastiaens.
Marketers today like to speak ‘story-telling’ because a good brand should ‘speak’ to the user. Fashion brands seem to be particularly aware of the zeitgeist. A branding design must, therefore, be not only beautiful but also good, in the sense that it functions and communicates. Bastiaens’ extensive oeuvre reflects a specific narrative and visual style for each brand, with tactile elements, ethnic and folkloric references, and playful, elegant lettering inspired by the fascinating fonts found on facades in Maastricht.
Starting out in 1987, Bastiaens moved from a background in traditional illustration towards an intuitive interest in branding, using innovations brought by the computer: the design of logos, packaging, lettering, animation and spatial design that together give a brand a unique identity. He worked on international projects for, among others, Australian Homemade, Atelier LaDurance, and K Karl Lagerfeld.
Date: 25 April, 20:00 – 22:00
Admission: free, but register in advance via in email@example.com
Location: Bureau Europa, platform for architecture and design.