english nederlands  

Milk the Green Cow

Create your own sustainable succes story in a mere three days!

1 april, 6 mei, 3 juni 2010


Deze tekst is vooralsnog alleen beschikbaar in het Engels.

Green cow [gri:n kaõ] n [Comm] : sustainable brand, business unit, product or service that generates large, regular, predictable and positive cash flow. Green cows are often milked to develop, promote of 
support innovation.


Sustainability Success Story

You have all heard of the compulsory guide lines aimed at making products and production processes more eco-friendly. Peak oil, restrictive rules and regulations, a myriad of labels and certifications, demanding customers… 
What to think of all these constantly changing new trends?


What if it was just a question of common sense?

Companies that seize the opportunity to develop sustainable business models now will definitely reap the benefits in the future. Reduce your costs, discover new markets, motivate your personnel and improve your image. In other words, innovate by thinking sustainably.


What if practical tools helped you to redefine your business?

No need for an army of expensive consultants to drastically review your production processes. Sustainability takes so many different forms that you would be surprised of what you can really do.

What if you became ambassador of sustainability in your company?
Did you know that you can make things happen around you? Once you go sustainable, you don't go back.

Thursdays 1st April, 6th May and 3rd June
AINSI, Lage Kanaaldijk 112-113
Maastricht, The Netherlands

Participants are limited to 80
Programme and registration  

Milk the Green Crow is an initiative of Recentre Centre for Sustaianble Design, Wallonie Design, Z33 Design Platform and NAiM / Bureau Europa.